Copywriter & Digital Specialist
About Victoria and her role
As an emerging expert in paving and surfacing materials, Victoria writes regular articles for The Paving Experts to share insights and knowledge from a well-established pool of contributing professionals in the field.
“We have a highly experienced team of specialists in hard landscaping, and I speak with them regularly to get their insights and recommendations for our readers.
“Our whole ethos here at The Paving Experts is about supporting our customers to achieve the most professional finishes on their jobs. I enjoy playing my part in helping to decipher complex information and offering helpful tips to ease the way for contractors and DIYers alike.”
Career pathway
After finishing university in North West England, Victoria worked in marketing and communications for the Environment Agency for almost a decade, followed by copywriting roles at City & Guilds and TripAdvisor to name a few. She now works as a freelance copywriter.
“I was no stranger to the world of landscaping before joining the team. During my time at the Environment Agency, I wrote communications pieces on the benefits of sustainable urban drainage systems, plus an extensive guide on landscaping design along the River Thames.”
Qualifications and professional development
Victoria has completed a professional diploma in public relations. Throughout her career she has continued her training in communications, website usability, search engines and writing for the web.
Having joined The Paving Experts in early 2020, she shares, “I never thought I’d know so much about paving grout and pothole repairs! From my ongoing conversations with the team and our regular specialist contributors, I now know exactly which products I’ll be using when I start landscaping my own garden, and what pitfalls to look out for.”
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